Saturday, April 11, 2015

Blog 9

In the article “Watching Sony Slide” published in PC Magazine, author John C. Dvorak describes how Sony’s corporate culture is doing things wrong.  Sony makes anything from medical equipment to movies.  Compare this to apple, apple only has four products.  Apples Company is worth $572 billion.  On the other hand Sony is only worth $21 billion.  Sony’s corporate culture is the blame for this.  Sony had a media event in 2011 in New York City.  The problem was that most tech coverage is based in Silicon Valley so why would they go to New York.  It may have been great for fans that live there, but Sony will lose money from a business perspective.  “Sony is clueless.  In violation of all modern marketing theories, the company has zero dialogue with the industry that it needs to be part of.”  The author thinks that the company should be split up into several companies.


After reading this article, I completely agree with the author.  Sony has too many things to make for one company.  I believe they should leave the movie industry completely behind, and try to become a Tech company again.  I was completely surprised when I saw how much apple was worth compared to Sony.  Clearly Sony is doing something wrong.  To be honest I wonder if Sony’s products would be better if apple bought Sony.  Sony is in a tough spot from the business perspective.  Yes, we all wish our own companies are worth 21 billion, but they need to start making changes.

2 comments:

  1. by far most, i never knew that Sony was a drag in a hole. just by hearing sony u think of money. i guess not. what ever they was going through with production did not succeed how they wanted to. maybe they need to hire new managers or ceo jusrt to bring in some new ideas

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  2. I have had no idea how much either of those were worth in the first place so right off the bat this article was interesting to me. I agree, maybe they need to focus on just a few big productions instead of how many they have. Obviously sony isn't doing as well as other industries especially apple and that is something they should take into consideration and look at what is making apple successful and what is making them unsuccessful. It is definitely something that they can consider. These are both companies I have heard of but I never knew sony was that far less of worth than apple. I know apple is very big but I didn't know it was that much of a difference. Maybe focuses on a couple big companies will be beneficial for them. I wonder if they are considering any of these things? I wonder what is going through their mind when it comes to money and other expenses? Something to think about. This article is very interesting. Good pick!!

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